http://www.mikegottschalkdesign.com/gallery daily 0.75 2016-10-12 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1476295031948-EJV01CCVC0KC0H7336PA/orange.jpg Gallery - Orange Juice http://www.mikegottschalkdesign.com/work daily 1.0 2025-05-15 https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1467944439039-7O7B11D3W0NB7X2T9CIQ/AB-01.jpg Work - AquaBall Brand Visual Identity A full 360 degree system designed for a brand that never had one. The critical piece of a relaunch into a new bottle with a new preservative-free formula, and the foundation of the "ZEROS Campaign" - an educational marketing campaign focused on the dangers of sugar for kids, and the importance of making healthy choices. For consumer-facing touch points and all facets of marketing to visually showcase the brand as healthy and refreshing, by featuring backdrops of white and splashes of water; bold type for maximum impact; and splashes of color to to tie back to the fun and irreverence of the Disney® and Marvel® characters... and to show that drinking water can be fun! Shown here are: package designs, POS, merchandising equipment, magazine ads and vehicle wraps. https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1468004898442-7U93OH9BPYXIUAAMFUXU/TSHIRT_PAGE.jpg Work - T-shirts! A small sample of many, for the likes of Comic-Con, C2E2, Book-Con, SoBe, AMP Snowboarding, Pepsi, Full Thrown Magic and the U.S. National Rowing Team. All hand-drawn, with ink, charcoal and sometimes paint. https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1468193759404-Z9GQ920BY7NJRAMZM9GS/lovestruck_straight.jpg Work https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1737155445182-NQ4VMD03C1LQ7FIIF2IY/NEW_POS-01.jpg Work - BODYARMOR POS A sample collection of campaign POS, OOH and static digital https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1738269243537-IQDVE992SNXZUJR161I2/BF_SHIRT_0305.png Work - Bottomfeeder brand A pet-project still in its infancy.. “the anti Vineyard Vines” https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/1747330672859-YRMF50AK7H0E3U5M2OQF/_002_SHOT__63____16oz_HEROIC_%2B%2B64%2Bcopy.jpg Work - BODYARMOR Packaging Refresh If it’s possible to have a revolutionary evolution of already existing iconic packaging, this was it. Worked in tandem with agency partner on design and development, including intensive production phase and on-site press approvals. http://www.mikegottschalkdesign.com/about daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/577ec7b64402433a0706e07f/7ee87e73-3ebb-4f08-ad30-a2d8165b277d/MG-new_head.jpg Entrepreneurial Brand Builder http://www.mikegottschalkdesign.com/contact daily 0.75 2017-06-06 http://www.mikegottschalkdesign.com/contact-2 daily 0.75 2017-03-31