A full 360 degree system designed for a brand that never had one. The critical piece of a relaunch into a new bottle with a new preservative-free formula, and the foundation of the "ZEROS Campaign" - an educational marketing campaign focused on the dangers of sugar for kids, and the importance of making healthy choices.

For consumer-facing touch points and all facets of marketing to visually showcase the brand as healthy and refreshing, by featuring backdrops of white and splashes of water; bold type for maximum impact; and splashes of color to to tie back to the fun and irreverence of the Disney® and Marvel® characters... and to show that drinking water can be fun!

Shown here are: package designs, POS, merchandising equipment, magazine ads and vehicle wraps.

A bold and iconic global activation which was rolled out in 2014, featuring a new graphic framework across multiple touch points. The system featured beautiful, strategic visual communication, which was customized at regional and local levels.